Lydmor presents her new single, "The Gadget Song" including a music video that she produced in collaboration with her fans.
"The Gadget Song" is a soft, rainy-day-hymn with a quite personal lyrical universe. It's an emotional, laid-back and alluring song with an all-embracing calm.
“I fell in love with the picture of sitting in a cottage while you hear the rain dripping into jars and pots. I wanted to capture that in the soundscape.” says Lydmor.
Other then previous works "The Gadget Song” contains an acoustic guitar recorded by producer-companion Christian Vium (Go Go Berlin). And even though the guitar is deeply embedded in the electronic sound, it maintains the musical expression of a campfire vibe. The effect renders the listener almost passive and unavoidably drawn into the rainy-soundscape.
“The Gadget Song" paints the image of Jenny sitting in her tour bus and accepting, that at this precise moment, she feels sad.
In a way, this song is very personal. There are some things in the text that are very particular to me. It is not so generally knowledgeable. At one point, I sing: ‘even if it hurts for a minute, gotta stretch myself to be in it,’ which is a very specific image of me sitting in a nightliner tourbus and being sad. Thinking about how much I have to stretch myself, even if it hurts a little.
Both before, during and after the Corona lockdown, Lydmor experienced how rewarding it is to interact with her fans, and she does indeed have a very loyal fanbase. One of the results of said interaction is the music video for the single's release:
“I have a very dedicated group of superfans who have created a secret Facebook fan-group and subsequently invited me in. There are 150 members worldwide and because of my live streams during the corona-lockdown, I have grown very close to them. Now, I have given them a challenge where I have made the song [“The Gadget Song”] available to them through an on- line folder and then told them: 'You have to film, there are no rules, but you have to try to film something that looks like what’s already there.” So if one person films something about dancing, then the next person should dance like that too. So it's a collaboration THEY are creating.”